Showing posts tagged IICD

A meeting with the Indian Institute of Craft & Design

What: Indian Institute of Craft and Design

IICD was initiated by the Rajasthani government with the mission to “evolve a sustained program of growth and development of both crafts sector and craftsmen in an integrated manner. They focus on generating requisite knowledge, upgrading relevant skills and to fostering right attitudes in order to develop high quality, motivated human resource and change agents, in a vibrant climate of experimentation and innovation.”

IICD, Jaipur

Where: Jaipur, Rajasthan

City of Jaipur

Who: Dr. Bhardwaj (director) and Swarup Dutta (dean of UG programs)
Me and the IICD team

Left to right: me, Swarup, 2 embroidery artisan teachers, embroidery class teacher

IICD students

Each student graduates when completing their Diploma Project, for which they produce a product that blends design principles and traditional craft. Some of the work I viewed was really interesting; particularly traditional Dhokra work formed into modern cutlery.

IICD student products on display 

An overview of student work, experimental and finished.

modern wooden bench using traditional weaving

Student design work, working with an artisan in woodwork and traditional weaving.

Embroidery Class

Artisan demonstrating the embroidery

Students practicing embroidery in class

Two artisans who specialize in embroidery gave me a quick demo and put together a palette of several different types of embroidery to show the class. 

IICD’s Approach

From what I’ve gathered here so far, most of the issues for rural craftspeople are due to disconnection and lack of access: Artisans don’t have direct access to the market. Potential markets don’t know where to find out about traditional craft and artisans. Designers and artisans come from urban and rural perspectives, which makes working together in a creatively equal way difficult. Etc etc…

It’s encouraging to see IICD attempting to bridge some of those gaps. (And it’s not easy as these issues are all gray.) A couple of interesting things they’re doing are bringing artisans to teach their craft to students and creating a space for them to be experts and teachers, which creates respect and understanding on both sides. And in general, their programs explore the industry as a whole and all stakeholders in the value chain, and are trying to find ways all parties can add value and get value.

I was quite inspired by my visit and the people that are designing and graduating from the programs there, and am excited to see where they go with it all.

IICD needs

They are looking for international partnerships in case anyone is looking for exchange opportunities! Email me, if so. 

About me

We are on a mission to bring the unique products and stories that result from the blend of Design and Traditional Craft to consumers around the world, giving women artisans a sustainable income while preserving traditional craft through design.

Ask me anything